“It’s all about color, such real color,” Ms. Giannini stated backstage at the Gucci Spring 2013 show. We already had a hint there was going to be a new Gucci woman emerging, looking back at its men’s spring 2013 collection. From fuchsia, to cobalt, turquoise, and electric yellow were one of the main colors chosen to dress from head to toe. Ruffles played the protagonist in this collection, making the look even more desirable. Frida Giannini showed us that the Gucci woman can be sexy, sensual, and provocative, but overall romantic. Everything was about an “architectural silhouette,” focusing more on the details and accessories without too much emphasis on the body. It was a risk she took, and very well taken.
The look felt more conservative yet sophisticated, setting upon a late sixty and early seventies. The beginning opened with a model wearing a fuchsia tunic paired with a long trouser. As the show progressed, the introduction of the ruffled dresses became the main attraction. The front of the dresses were more conservative than the actual back, making the dresses more playful and classic. Some dresses were paired with plastic jewelry, which reminded one of royal monarchy. Giannini knew the right moments to introduce prints in the collection, which were beautifully admired. From the Japanese inspirational prints to the charming snake prints, none exceeded to the point of vulgarity.
“For evening,” as Ms. Giannini explained, “all the color goes away and pure black and creamy white come in.” The dark setting towards the end resembled a woman feeling seduced in a black dress with a very revealing back, and at the end uncovering her confident (provocative) love with a white deep v-neck gown. Giannini presented a collection which truly showed what sophistication is all about, leaving us eager for spring to arrive again to just get our hands into one of these dresses.