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| Chanel Spring/Summer 2013 Ad Campaign shot by Karl Lagerfeld |
Karl Lagerfeld, as usual, was the photographer in charge of
setting the scenes of the Chanel spring/summer 2013 ad campaign. Chanel ads are
probably one of the best advertisements in the fashion marketing side,
delivering not only clothes, but a story told behind every shot. For spring, it
seemed Karl wanted to portray an everyday woman who sometimes wants to feel beautiful
without having to depend on the codes of society. The setting was fresh and
youthful, letting all the attention focus on the models unusual poses than the
actual background scenario. Models Ondria Hardin and Yumi Lambert were one of
the freshest models who brought a different perspective to the brand. They were
the girls in charge of exposing the slouchier yet relaxed Chanel lady we wouldn't think of, which sure did appear fine. Stella Tennant felt like the mother setting
minimum restrictions on the poise of a lady, letting her body do all the
talking.
One of the advertisements that caught our attention was the
one with the accessories scattered over the room. It reminded us of a real life
behavior some would be familiar with, which from time to time organization can
become stressful. This may not have been the best campaign ever, but it definitely
was a clever marketing game. Do you think Chanel’s new perspective describes
who you are?
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