|Chanel Spring/Summer 2013 Ad Campaign shot by Karl Lagerfeld|
Karl Lagerfeld, as usual, was the photographer in charge of setting the scenes of the Chanel spring/summer 2013 ad campaign. Chanel ads are probably one of the best advertisements in the fashion marketing side, delivering not only clothes, but a story told behind every shot. For spring, it seemed Karl wanted to portray an everyday woman who sometimes wants to feel beautiful without having to depend on the codes of society. The setting was fresh and youthful, letting all the attention focus on the models unusual poses than the actual background scenario. Models Ondria Hardin and Yumi Lambert were one of the freshest models who brought a different perspective to the brand. They were the girls in charge of exposing the slouchier yet relaxed Chanel lady we wouldn't think of, which sure did appear fine. Stella Tennant felt like the mother setting minimum restrictions on the poise of a lady, letting her body do all the talking.
One of the advertisements that caught our attention was the one with the accessories scattered over the room. It reminded us of a real life behavior some would be familiar with, which from time to time organization can become stressful. This may not have been the best campaign ever, but it definitely was a clever marketing game. Do you think Chanel’s new perspective describes who you are?